Monday, July 20, 2026

Stop Mindless Copying: The 4-Step Method


 I previously gave some book recommendations. https://www.justcreate.net/2016/11/a-word-about-books.html

The books by George Bridgman, Burne Hogarth, and Andrew Loomis are the absolute gold standard for anatomy, and having these as your go-to sets up a firm foundation. If you are serious about building your technical skills, here are some equally highly-regarded, industry-standard books for the other core disciplines to round out my recommendation list.

Color Theory and Light

  • Color and Light: A Guide for the Realist Painter by James Gurney. This is universally considered the modern bible to understand light and color. Gurney breaks down and analyzes complex optical phenomena (like subsurface scattering, atmospheric perspective, and reflected light) into highly accessible, practical lessons. It’s essential for anyone working in color, whether traditional or digital.

  • Interaction of Color by Josef Albers. For a more academic, foundational dive into how colors affect one another, this is a classic. It’s less about painting techniques and more about training the eye to understand color relativity, making it a great recommendation for students who want to deeply understand color theory.

Perspective

  • How to Draw: Drawing and Sketching Objects and Environments from Your Imagination by Scott Robertson and Thomas Bertling. This is the definitive text for technical perspective. It is dense and challenging, making it perfect for students who really want to master spatial construction, grids, and rendering objects accurately in 3D space.

  • Framed Perspective (Vol. 1 & Vol. 2) by Marcos Mateu-Mestre. If you are leaning more toward dynamic illustration, storyboarding, or sequential art, these books are incredible. They focus on how to use perspective to create dramatic, compelling shots and place characters convincingly within environments.

  • Perspective Made Easy by Ernest R. Norling. For absolute beginners who might be intimidated by Robertson’s technical depth, this is the best starting point. It simplifies the core concepts of horizon lines and vanishing points without becoming overwhelming.

Composition and Visual Storytelling

  • Framed Ink: Drawing and Composition for Visual Storytellers by Marcos Mateu-Mestre. This is a masterclass in composition, focusing heavily on how to use light, shadow, and framing to direct the viewer’s eye and evoke emotion. It’s particularly useful for anyone interested in comic art, illustration, or visual development, showing how to compose shots with real impact and energy.

  • Picture This: How Pictures Work by Molly Bang. This is a deceptively simple book that uses cut-out shapes to explain the emotional psychology behind composition. It’s a brilliant resource to recommend for understanding why certain compositions feel balanced, tense, or calm on a fundamental, abstract level.

A Modern Addition for Anatomy

  • Figure Drawing: Design and Invention by Michael Hampton. Since I’ve already recommended the classics, this is a fantastic modern supplement to keep in your back pocket. It bridges the gap between Loomis’s constructive approach and Bridgman’s focus on interlocking masses. It’s for teaching students how to simplify the figure into dynamic, easily understandable volumes.

These should give you a well-rounded curriculum.

I’ve spent my adult life illustrating; the mechanics have become pure muscle memory. Translating my teenage instinct into an organized framework is exactly the pivot from student to educator. What seemed like "just copying" to my teenage brain was actually a highly effective, intuitive form of reverse-engineering.

For beginners, unstructured copying often leads to mindless tracing where they capture the final lines but miss the underlying forms. When someone asks how to get the most out of these dense books, they are really asking for a repeatable learning framework.

Here is a structured, step-by-step method, often called the “Iterative Study” or "Read-Recall-Apply” method.

The Art Book Study Framework

1. Read for the 'Why', Not Just the 'How':Keep the pencil down at first.

Read a single chapter or section without drawing anything. If you are looking at Loomis’s head construction, you need to understand the logic of the cranium sphere and the jaw plane before you try to replicate the lines.

2. The Analytical Copy (Master Study): Copying to understand, not to produce a pretty picture.

Now you pick up the pencil and copy the drawings directly from the book. The goal isn’t a perfect replica, but to recreate the artist’s process. If Bridgman is showing interlocking wedges for the torso, the student should be actively thinking about those 3D volumes as you draw them, rather than just copying 2D outlines.

3. The Memory Test: This is where actual learning happens.

This is the most key step beginners miss: close the book. Then try to draw the exact same concept or diagram from memory. You will inevitably get stuck or make a mistake. Then open the book, compare your memory-drawing to the original, and use a red pen (or a different digital color) to correct your structural mistakes.

4. Application to Original Work: Proving the concept is internalized.

Finally, you need to take the principle you just learned and apply it to a completely original drawing without looking at the reference. If you just learned Hogarth’s foreshortened arms, you should try drawing a character of your own design throwing a punch toward the camera.

A key piece of advice: Art books are reference manuals, not novels. You don’t read them front-to-back once and graduate. You study a specific mechanism (like the mechanics of the knee), practice it until it sticks, and then put the book back on the shelf until you hit your next plateau.


I get a piece of the action if you buy a book from my links.


Just create.™


Friday, July 10, 2026

Where Art Schools Fail: Why Passionate Creatives Must Learn the Business Side

art by Howard Simpson

 I've been drawing since I was 2 years old, according to my mom. I made a conscious decision to keep drawing because I like telling stories and reading comic books. I committed myself to it in the fifth grade when I saw the positive response it got from other people.

I did not start drawing to make money. I didn't start drawing to have a career or support a family. Drawing is like breathing to me. I would die without it.

Most people have jobs to pay the bills. I have a career, not a job. I draw whether I am paid or not. Getting paid is icing on the cake. I never understand the question "How do you stay motivated?" because I have never needed motivation. This is a passion that burns deep down inside me and has never gone away.

Which is precisely why the business side matters so much.

When you love something this deeply, you owe it to yourself to protect it with structure. With math. With clear limits around what your work is worth. Because the alternative is letting clients set your value for you. And they will almost always set it lower than you deserve, not because they are bad people (well, some of them are) but because you let them.

Here's where I feel schools fail art students. Basic business courses are not a requirement as part of the curriculum and they should be.

The art is sacred. The business protects the art.

Just create.™

Wednesday, July 8, 2026

How My First Hollywood Gig Humiliated Me And Revolutionized My Pricing

Photo by Luan Fonseca for Unsplash


On my first Hollywood feature film job, I was hired to design a set. A talk show set for one of the characters. Real production. Real budget. Real stakes.

They asked me for my fee.

I had been freelancing for quite a few years at that point. I had the portfolio. I had the client list. I had done the work for agencies, publishers, and entertainment companies. I was not new.

I quoted them a few hundred dollars.

There was a long pause on the phone. Then the producer (I think he was tired) said they would give me $5,000.

Five thousand dollars. For a job I had priced at a few hundred.

I did not feel happy. I felt humiliated. Not because they lowballed me, but because I had lowballed MYSELF. I had been doing it for years and didn't even know. Every quote I had ever given was a guess dressed up as confidence. And clients could feel it, which is probably why the producer sounded exhausted when he corrected me.

That moment permanently changed how I think about pricing. The problem was never confidence. The problem was math. I had never sat down and worked through the actual economics of a deal. The time, the costs, the rights, the usage, the territory, the exclusivity. None of it. I was pricing feelings, not deals.

I spent the next several years building a system to make sure I would never guess again. That system eventually became The Pricing Verdict. 

You don't have a pricing problem. You have a math problem.

Just create.™

 

Monday, July 6, 2026

Faceless Art Tutorials: Letting the Work Speak for Itself on YouTube


I have been running a YouTube tutorial channel for years and I have never shown my face on it. Not once.

People ask about this more than you'd expect. The assumption is that a faceless channel is hiding something. That you need a personality on screen to build trust. That the algorithm punishes you for it.

Here's what I've learned: when you teach someone how to draw hair, they don't need to see your face. They need to see the process. The work is the authority. The process is the content. The marks on the page (digital or otherwise) are doing the teaching, not my expressions.

There is a long tradition of this in art instruction. The camera points down at the paper. The voice explains what's happening and why. The student watches the lines appear and learns from the decisions being made in real time.

I'm not against showing my face. I'm indifferent to it. The art does the talking. That has worked for Bridgman's pencils, for Loomis' books, for every anatomy reference that changed how I draw. None of them needed a personality to convince me the information was valuable.

The work either teaches or it doesn't. Everything else is packaging.

Just create.™
 

Friday, July 3, 2026

The Freelance Mistake Costing You Thousands: Usage Rights vs. Hourly Rates



Most artists quote their fee based on time. How many hours will this take? What's my hourly rate? Multiply. Send the invoice.

That covers labor. It does not cover what you are actually giving away.

When a client hires you, they are not only buying hours of your hands moving. They are buying (or should be buying) a specific set of rights to what your hands produce. Usage rights. Licensing terms. Exclusivity windows. Geographic restrictions. Duration of use. Buyout provisions.

Each one of those has a dollar value. Each one changes the shape of the deal. A logo used on one local pop-up for 6 months is a fundamentally different product than the same logo used globally across all media in perpetuity.

The hours are identical. The deals are not even close.

Most artists price the hours. Professionals price the deal.

If you have never structured a quote around usage, licensing, territory, and sole rights, you are leaving real money on the table. Not small money. The kind of money that compounds across every project you do for the rest of your career.

This is what I built The Pricing Verdict to solve - https://abbadabba.com/verdict/ Not a calculator (calculators do math on inputs). It's a system that walks you through the full economic shape of any deal, so you stop giving away the parts of the job that actually carry the most value.

Just create.™

copyright © 2026 Howard Simpson


 

Monday, June 29, 2026

Why Creative Professionals Lose Money (And How to Fix Your Pricing)


I have worked for Fortune 500 companies and a long list of advertising agencies over the years. In all that time, across every type of client from corporate to mom & pop, I have noticed one pattern that never changes.
Artists apologize for their rates.

Not with words, necessarily. With behavior. They flinch when they say the number. They rush to explain how they calculated it. They offer discounts before anyone asks. They pad the conversation with justifications that nobody requested.

Lawyers don't do this. Accountants don't do this. The electrician who rewired my kitchen did not hand me a spreadsheet showing why he charges what he charges. He told me the number. I said yes or no. That was the entire negotiation.

But artists? We turn pricing into a confessional. And the client can feel it. They can feel the doubt. With some clients, that doubt becomes leverage they didn't even have to ask for. With other clients, they ask for discounts and low rates because they already know they can chew artists down. Chum is in the water.

The shift is simple (not easy, but simple): stop negotiating with your own feelings. Know your number before you pick up the phone. Know it cold, with the math already done, so that when the moment comes, you can state it the way a professional states it.

Done

Just create.™

copyright 2026 Howard Simpson